Marketing Industrial Brands

Who We've Helped

With a 23-year history of creative marketing, we build actionable strategies and create executions across multiple platforms to help generate sales for manufacturers, distributors and service providers.    Our greatest strength is our understanding of the B2B space and the challenge many companies face when its sales focus takes priority over its marketing efforts.  

“HeavyDuty Branding has a great blend of exceptional creativity and project management skills. Under the stress of deadlines, they were able to present creative solutions to challenges that arose during the project.”  
— Tim Hunter, Avure Technologies

THE TYPES OF CLIENTS WE SERVE

Within the B2B space, we create the best results for these three types of companies:  

Manufacturers  
Manufacturers should focus on manufacturing—not marketing.  That’s why we serve as the marketing department for many of our clients, helping throughout the entire lifecycle of a product from development to lead generation.   

Distributors  
Distributors need integrated marketing strategies to make sure buyers can find—and purchase—products. We understand the dance between the distributor and the manufacturer and how to work with it across marketing channels.    

Service Providers  
Always challenged to drive down costs and increase customers, service providers find themselves in an increasingly difficult world. We stand apart from other agencies because we understand this and effectively communicate its value to help increase engagement.  
“HeavyDuty Branding has a structured and transparent process that enables our entire team to know the status of a project at any given time, so deadlines never get missed.”  
— Howard H. Atkins, General Cable
“HeavyDuty Branding’s style of ‘tongue-in-cheek’ witty recommendations helped us develop true personality and differentiation for our sub-branded products in a very crowded space!” 
 — Michelle Wagner-Shingler, Dixie Foodservice

THE THREE PILLARS OF OUR FOCUS

At HeavyDuty Branding, we believe that to tell a complex story, you must know how to tell it simply. That’s why we focus our efforts in across three primary disciplines.  

Brand Strategy  
After researching markets and reviewing analytics, we craft strategies that focus on the best opportunities for our clients based on their budgets. Before a plan is enacted, we put into place innovations which can track and evaluate performance.  

Specific capabilities include: 
  • Strategic development
  • Lead generation
  • Marketing plans
  • Research and testing plans
  • Consumer insight and monitoring
  • Channel evaluation     
Digital  
Our team creates digital campaigns and programs that drive business, improve customer service, and deliver a higher return on investment.  We also believe in the effectiveness of inbound marketing and the practice of using compelling content to draw customers to your company.   

Specific capabilities include:  
  • Inbound marketing
  • Growth-driven web design
  • Digital marketing
  • Email marketing
  • SEO/SEM Analytics
  • Webinar development 
  • eLearning Development   
Creative   
HeavyDuty Branding enhances your business image by maintaining consistency throughout all your marketing and branding initiatives through design and copywriting. From digital to analog, we can develop creative that breaks through and gets attention.  

Specific capabilities include:  
  • Print advertising
  • Direct mail
  • Trade Show
  • Videography
  • Brand identity
  • POP/Environmental   

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