http://www.heavydutybranding.com With marketing tips, unique insight, and helpful information about everything in the industrial B2B space, our blog can help give your business the edge. https://irp-cdn.multiscreensite.com/92c4b58a/dms3rep/multi/HD-logo-orange-400x400.jpg http://www.heavydutybranding.com http://www.heavydutybranding.com/strategic-marketing-resource/2014/7/15/how-to-create-successful-marketing-campaigns Creating and executing a marketing campaign is challenging, no doubt. But follow this process, and you’ll watch your campaign soar. Fri, 26 May 2017 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2014/7/15/how-to-create-successful-marketing-campaigns thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2014/7/24/branding-essentials Your brand is your company’s identity. Better make it a good one. Tue, 09 May 2017 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2014/7/24/branding-essentials Branding thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2014/6/11/the-difference-between-marketing-advertising-and-public-relations People often confuse the terms advertising and public relations. Here’s the difference and how use them both to your advantage. Thu, 06 Apr 2017 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2014/6/11/the-difference-between-marketing-advertising-and-public-relations thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2014/6/19/how-to-select-a-marketing-firm How do you know if a marketing team is any good? More importantly, how do you know if they're good for you? Here are some tips to guide your search. Wed, 08 Mar 2017 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2014/6/19/how-to-select-a-marketing-firm DigitalMarketing thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2014/6/25/building-your-personal-brand There is more information out there than ever—information about you and your competition. Claim your own identity. Craft your personal brand. Fri, 24 Feb 2017 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2014/6/25/building-your-personal-brand Branding thumbnail http://www.heavydutybranding.com/seo-tips Doing the bare minimum SEO work doesn't work. Here are the steps you need to take to start gaining in organic ranks. Wed, 14 Dec 2016 21:37:58 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/seo-tips thumbnail http://www.heavydutybranding.com/content-marketing-strategy Looking to develop a compelling content marketing strategy? These five tips will show you how. Wed, 07 Dec 2016 21:49:50 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/content-marketing-strategy thumbnail http://www.heavydutybranding.com/paid-search-marketing-pays-off Ranking your webpage organically on a search engine results page is long and hard work. Paid search campaigns are the perfect solution. Learn more here. Wed, 30 Nov 2016 18:55:51 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/paid-search-marketing-pays-off thumbnail http://www.heavydutybranding.com/retargeting-ads Want to build a strong digital retargeting campaign? Check out our tips to create an effective digital campaign that draws customers to your sight. Wed, 16 Nov 2016 20:33:17 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/retargeting-ads thumbnail http://www.heavydutybranding.com/mobile-marketing-strategy What is mobile marketing and how can you take yours to the next level? Check out these 4 tips for the inside scoop. Wed, 09 Nov 2016 15:18:59 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/mobile-marketing-strategy thumbnail http://www.heavydutybranding.com/social-media-tips-business Lead your company to social media marketing success using these proven social media tips for business. Thu, 03 Nov 2016 16:51:03 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/social-media-tips-business thumbnail http://www.heavydutybranding.com/successful-ad-campaigns Looking to build a successful advertising campaign? Make sure you avoid these 5 mistakes to avoid breaking the bank with your digital ad campaign. Thu, 27 Oct 2016 15:01:36 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/successful-ad-campaigns thumbnail http://www.heavydutybranding.com/email-marketing-hero Want to build a successful email campaign strategy? Follow these tips to make sure your emails are getting the job done. Thu, 20 Oct 2016 14:01:09 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/email-marketing-hero thumbnail http://www.heavydutybranding.com/the-best-ways-marketing-can-support-sales-classify-compare-and-contrast-for-best-results How do you compare to your competition? See how marketing can support sales by classifying, comparing and contrasting your product. Thu, 13 Oct 2016 17:26:04 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/the-best-ways-marketing-can-support-sales-classify-compare-and-contrast-for-best-results thumbnail http://www.heavydutybranding.com/know-your-people-as-people Do you know your customers as well as you should? See how marketing can support sales by painting an accurate picture of your buyers. Thu, 06 Oct 2016 19:20:31 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/know-your-people-as-people thumbnail http://www.heavydutybranding.com/the-best-ways-marketing-can-support-sales-education-and-training-pay-off-in-the-long-run Want to create a plan that integrates your Marketing and Sales? Check out our tips to get started. Wed, 28 Sep 2016 15:19:29 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/the-best-ways-marketing-can-support-sales-education-and-training-pay-off-in-the-long-run thumbnail http://www.heavydutybranding.com/the-best-ways-marketing-can-support-sales-strategy-and-planning Want to create a plan that integrates your Marketing and Sales? Check out our tips to get started. Thu, 15 Sep 2016 13:58:27 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/the-best-ways-marketing-can-support-sales-strategy-and-planning thumbnail http://www.heavydutybranding.com/the-best-ways-marketing-can-support-sales-research-and-evaluation-will-move-the-needle-on-just-about-everything Want to learn how to align your marketing and sales? This research demonstrates how marketing can nurture sales Thu, 08 Sep 2016 16:27:23 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/the-best-ways-marketing-can-support-sales-research-and-evaluation-will-move-the-needle-on-just-about-everything thumbnail http://www.heavydutybranding.com/get-the-best-return-from-these-top-3-b2b-digital-marketing-tactics Are you worried you're not using the most effective digital marketing tactics? These three can help you streamline your online presence. Thu, 25 Aug 2016 16:51:44 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/get-the-best-return-from-these-top-3-b2b-digital-marketing-tactics digitalmarketintactics thumbnail http://www.heavydutybranding.com/website-heat-maps-can-show-you-the-way Looking to improve your websites performance? Learn how website heat maps can increase the effectiveness of your web page. Wed, 17 Aug 2016 19:33:35 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/website-heat-maps-can-show-you-the-way websiteheatmapping,heatmapping thumbnail http://www.heavydutybranding.com/content-marketing-the-essential-component-to-your-marketing-strategy Content marketing is easier said than done: you must consistently offer interesting and quality material. Wed, 10 Aug 2016 17:24:02 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/content-marketing-the-essential-component-to-your-marketing-strategy Contentmarketing thumbnail http://www.heavydutybranding.com/the-three-pillars-of-powerful-and-unified-brand-messaging Looking to refine your B2B brand messaging? Consolidate and clarify your brand's message across all platforms with these essential best practices. Wed, 03 Aug 2016 18:29:42 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/the-three-pillars-of-powerful-and-unified-brand-messaging digitalmarketing thumbnail http://www.heavydutybranding.com/document-your-content-marketing-strategy-for-superior-results Learn how to optimize your content marketing. Document your content goals and schedule to make the connection between input and results. Thu, 28 Jul 2016 15:11:55 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/document-your-content-marketing-strategy-for-superior-results contentmarketing thumbnail http://www.heavydutybranding.com/working-example-integrated-marketing-communications Coordinating company-wide integrated marketing communications is critical in achieving marketing success. Wondering what that looks like? Read on. Thu, 21 Jul 2016 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/working-example-integrated-marketing-communications DigitalMarketing thumbnail http://www.heavydutybranding.com/incorporate-product-based-content-marketing-in-these-top-three-places/a-1 How do I integrate product-based content marketing into my broader marketing strategy? Learn about the best platforms to promote your product content. Fri, 15 Jul 2016 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/incorporate-product-based-content-marketing-in-these-top-three-places/a-1 contentmarketing thumbnail http://www.heavydutybranding.com/the-4-inbound-marketing-techniques-to-never-forget What are the main inbound marketing techniques? Whether you're familiar with inbound or still learning, these tactics are key to any inbound strategy. Fri, 08 Jul 2016 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/the-4-inbound-marketing-techniques-to-never-forget InboundMarketing thumbnail http://www.heavydutybranding.com/how-to-use-curated-content-in-your-content-marketing-strategy Looking to incorporate curated content into your content marketing? Learn about the benefits of curated content and how to use it for maximum effect. Thu, 30 Jun 2016 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/how-to-use-curated-content-in-your-content-marketing-strategy ContentMarketing thumbnail http://www.heavydutybranding.com/blog/social-listening-for-a-better-digital-marketing-campaign The online world and wide availability of tech devices have opened up B2B digital marketing possibilities. Thu, 23 Jun 2016 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/blog/social-listening-for-a-better-digital-marketing-campaign DigitalMarketing thumbnail http://www.heavydutybranding.com/finding-the-right-social-media-channels-for-your-b2b-content Which social media channels are best for B2B content marketing? Find out which social platforms will help increase your overall content engagement through social media marketing. Thu, 16 Jun 2016 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/finding-the-right-social-media-channels-for-your-b2b-content contentmarketing,socialmedia thumbnail http://www.heavydutybranding.com/the-top-4-types-of-digital-content-for-b2b-online-marketing It's no secret that quality content is key to successful B2B online marketing. But which type of digital content is most effective? Find out now. Fri, 10 Jun 2016 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/the-top-4-types-of-digital-content-for-b2b-online-marketing ContentMarketing,DigitalMarketing thumbnail http://www.heavydutybranding.com/blog/5-questions-to-ask-your-next-marketing-agency How do you select a marketing agency that complements your company? Use these five key questions as a guide in your search for the right agency. Thu, 21 Apr 2016 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/blog/5-questions-to-ask-your-next-marketing-agency DigitalMarketing thumbnail http://www.heavydutybranding.com/do-you-know-what-your-b2b-content-marketing-maturity-level-is Where is your content on the spectrum of marketing maturity? Improve the maturity of your content to make it a better marketing tool and brand asset. Thu, 14 Apr 2016 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/do-you-know-what-your-b2b-content-marketing-maturity-level-is ContentMarketing thumbnail http://www.heavydutybranding.com/blog/how-to-find-a-quality-ghost-writer-for-your-content-marketing A content-driven PR strategy is an important tool in building personal connections with buyers. So how do you find a strong ghost writer? Read on. Thu, 07 Apr 2016 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/blog/how-to-find-a-quality-ghost-writer-for-your-content-marketing ContentMarketing thumbnail http://www.heavydutybranding.com/4-reasons-why-you-shouldnt-handle-your-own-online-marketing Should an agency be handling my online marketing? Investing in professional online marketing services could be your next big business move. Here's why. Thu, 31 Mar 2016 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/4-reasons-why-you-shouldnt-handle-your-own-online-marketing DigitalMarketing thumbnail http://www.heavydutybranding.com/b2b-marketers-guide-to-webinar-lead-generation Curious about webinar lead generation in the B2B space? Learn how to use webinars as a tool for generating leads and increasing your company's reach. Thu, 24 Mar 2016 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/b2b-marketers-guide-to-webinar-lead-generation DigitalMarketing thumbnail http://www.heavydutybranding.com/3-timing-tools-your-marketing-strategy-needs-now/a-1 In marketing, the 'when' is often just as important as the 'why.' Use these three tools to incorporate timing into your current marketing strategy. Thu, 17 Mar 2016 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/3-timing-tools-your-marketing-strategy-needs-now/a-1 DigitalMarketing thumbnail http://www.heavydutybranding.com/improve-your-trade-show-marketing-roi How do I run a good trade-show booth? Follow this successful trade-show marketing guide to increase your contacts and overall ROI. Mon, 14 Mar 2016 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/improve-your-trade-show-marketing-roi DigitalMarketing thumbnail http://www.heavydutybranding.com/3-ways-to-grow-your-social-media-presence How do I develop the right social media presence? It takes time to build a strong social platform for your brand; here are a few tips to get started. Thu, 03 Mar 2016 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/3-ways-to-grow-your-social-media-presence digitalmarketing thumbnail http://www.heavydutybranding.com/3-surefire-strategies-for-increasing-sales-qualified-leads Is your lead generation strategy actually increasing sales-qualified leads? These tips will help boost your conversion rate and marketing ROI. Thu, 25 Feb 2016 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/3-surefire-strategies-for-increasing-sales-qualified-leads contentmarketing thumbnail http://www.heavydutybranding.com/a-guide-to-personalized-content-marketing-and-why-b2b-companies-need-it How do B2B companies connect with buyers? By creating a personalized content marketing strategy to engage viewers, starting with a compelling story. Thu, 18 Feb 2016 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/a-guide-to-personalized-content-marketing-and-why-b2b-companies-need-it contentmarketing thumbnail http://www.heavydutybranding.com/live-streaming-services-are-the-future-of-b2b-content-marketing/a-1 Should I be using live-streaming services? Live-streaming services are easily accessible and generate a sense of immediacy and real-time interaction. Thu, 11 Feb 2016 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/live-streaming-services-are-the-future-of-b2b-content-marketing/a-1 digitalmarketing thumbnail http://www.heavydutybranding.com/fresh-ways-to-showcase-products-online How do I sell my products online? Here are some fresh ideas for improving how your products look to prospective online buyers. Thu, 04 Feb 2016 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/fresh-ways-to-showcase-products-online digitalmarketing thumbnail http://www.heavydutybranding.com/4-powerful-b2b-lead-scoring-tips How do you identify high-quality leads? Use these powerful lead-scoring tips to distinguish prospects with the most potential. Thu, 28 Jan 2016 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/4-powerful-b2b-lead-scoring-tips DigitalMarketing thumbnail http://www.heavydutybranding.com/6-tips-for-social-media-marketing What are the best ways to communicate with prospects and customers using social media marketing? Thu, 21 Jan 2016 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/6-tips-for-social-media-marketing DigtalMarketing thumbnail http://www.heavydutybranding.com/the-ultimate-battle-royale-marketing-and-sales Would your budget be better spent hiring another salesperson or used towards funding marketing efforts? Fri, 15 Jan 2016 00:00:00 GMT http://www.heavydutybranding.com/the-ultimate-battle-royale-marketing-and-sales sales,marketing thumbnail http://www.heavydutybranding.com/the-most-effective-b2b-marketing-tactics-for-2015-and-2016/a-1 What are the most effective marketing tactics for 2015 and 2016? Find out the most effective marketing tactics through these four steps. Mon, 28 Dec 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/the-most-effective-b2b-marketing-tactics-for-2015-and-2016/a-1 contentmarketing thumbnail http://www.heavydutybranding.com/blog/improve-your-lead-nurturing-strategy-through-team-accountability How can you better nurture your leads? Find out how team accountability can improve your lead nurturing strategy. Mon, 21 Dec 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/blog/improve-your-lead-nurturing-strategy-through-team-accountability LeadNurturing thumbnail http://www.heavydutybranding.com/blog/content-marketing-tips-the-4-things-that-every-business-blog-needs What does your business blog need? These content marketing tips will help your business blogs generate more traffic and leads. Fri, 18 Dec 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/blog/content-marketing-tips-the-4-things-that-every-business-blog-needs ContentMarketing thumbnail http://www.heavydutybranding.com/improve-how-marketing-and-sales-perform-with-a-marketing-and-sales-sla How to improve marketing and sales performance? Find out how to use a SLA to facilitate cooperation between departments. Mon, 14 Dec 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/improve-how-marketing-and-sales-perform-with-a-marketing-and-sales-sla contentmarketing thumbnail http://www.heavydutybranding.com/digital-industrial-marketing-blending-sales-and-marketing-for-success How to blend sales and marketing? Find out how to successfully uncover invisible buyers and utilize digital industrial marketing. Fri, 11 Dec 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/digital-industrial-marketing-blending-sales-and-marketing-for-success digitalmarketing thumbnail http://www.heavydutybranding.com/how-to-enhance-communication-with-a-marketing-firm-to-achieve-your-vision Want to enhance communication with a marketing firm? Use these strategies to achieve your vision for your marketing plan. Mon, 07 Dec 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/how-to-enhance-communication-with-a-marketing-firm-to-achieve-your-vision contentmarketing thumbnail http://www.heavydutybranding.com/the-top-5-online-marketing-metrics-that-will-improve-your-business-today What online marketing metrics should I analyze? Find out the top-five website metrics that will increase ROI and boost sales. Fri, 04 Dec 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/the-top-5-online-marketing-metrics-that-will-improve-your-business-today MarketingData thumbnail http://www.heavydutybranding.com/10-awesome-b2b-marketing-resources Top B2B marketing resources Mon, 30 Nov 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/10-awesome-b2b-marketing-resources contentmarketing thumbnail http://www.heavydutybranding.com/b2b-user-experience-design-is-using-industry-jargon-effective Is there a correct language to use for advertising to potential buyers? Here are 3 tips for using industry jargon effectively. Mon, 23 Nov 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/b2b-user-experience-design-is-using-industry-jargon-effective contentmarketing thumbnail http://www.heavydutybranding.com/6-b2b-online-marketing-what-do-b2b-mobile-users-typically-do-on-websites HeavyDuty Branding's insight of B2B companies' websites and mobile user interaction. Learn more about HeavyDuty Branding using your mobile device. Fri, 20 Nov 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/6-b2b-online-marketing-what-do-b2b-mobile-users-typically-do-on-websites MobileMarketing thumbnail http://www.heavydutybranding.com/how-to-allocate-content-to-the-right-department When you allocate content to the right department, make sure that every department––from sales to public relations––has access to it. Mon, 16 Nov 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/how-to-allocate-content-to-the-right-department ContentMarketing thumbnail http://www.heavydutybranding.com/blog/3-tips-for-building-a-stand-out-landing-page Building an effective landing page will help you make a better first impression on your potential clients. Fri, 13 Nov 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/blog/3-tips-for-building-a-stand-out-landing-page LeadGeneration thumbnail http://www.heavydutybranding.com/whats-the-top-b2b-marketing-strategy-understanding-the-buyer How do I go about understanding the buyer type that characterizes my industry? Focus on buyer motivations and new buyer opportunities. Mon, 09 Nov 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/whats-the-top-b2b-marketing-strategy-understanding-the-buyer contentmarketing thumbnail http://www.heavydutybranding.com/b2b-digital-marketing-encouraging-buyers-to-give-you-reviews-online Encouraging buyers to give you reviews online is an effective way to enhance your brand's reputation and remain transparent for potential clients. Fri, 06 Nov 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/b2b-digital-marketing-encouraging-buyers-to-give-you-reviews-online contentmarketing thumbnail http://www.heavydutybranding.com/improve-your-b2b-branding-with-product-outcome-messaging/a-1 Product outcome messaging wraps your brand around the products you sell and focuses on how your products can solve problems for buyers. Mon, 02 Nov 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/improve-your-b2b-branding-with-product-outcome-messaging/a-1 branding thumbnail http://www.heavydutybranding.com/which-marketing-analytics-should-you-track-a-guide-to-the-numbers-game/a-1 Marketing analytics are vital for marketers. Everyone wants to determine their ROI for marketing initiatives, so which metrics are most crucial? Fri, 30 Oct 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/which-marketing-analytics-should-you-track-a-guide-to-the-numbers-game/a-1 MarketingData thumbnail http://www.heavydutybranding.com/the-value-of-brand-transparency-to-your-buyers How can you build a strong brand that buyers connect with? Brand transparency can show your brand's values and how your company solves problems. Mon, 26 Oct 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/the-value-of-brand-transparency-to-your-buyers branding thumbnail http://www.heavydutybranding.com/blog/two-powerful-rules-of-simplicity-for-better-industrial-marketing Simplicity and concision are the future of B2B marketing. Fri, 23 Oct 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/blog/two-powerful-rules-of-simplicity-for-better-industrial-marketing DigitalMarketing thumbnail http://www.heavydutybranding.com/the-b2b-sales-process-how-buyers-make-a-final-decision Want to know how your customers decide what to purchase? Understanding how buyers make a final decision is imperative to the success of your business. Mon, 19 Oct 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/the-b2b-sales-process-how-buyers-make-a-final-decision contentmarketing thumbnail http://www.heavydutybranding.com/-how-to-successfully-implement-b2b-branding-on-instagram B2B branding on Instagram is an important tactic to master. Due to Instagram's rising popularity, there's no better place for strategic marketing. Thu, 15 Oct 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/-how-to-successfully-implement-b2b-branding-on-instagram digitalmarketing thumbnail http://www.heavydutybranding.com/why-2015-should-be-the-final-year-you-dont-do-inbound-marketing Highlights from HubSpot's 2015 State of Inbound Report and why inbound marketing should be a priority for your marketing strategy in 2016. Wed, 14 Oct 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/why-2015-should-be-the-final-year-you-dont-do-inbound-marketing contentmarketing thumbnail http://www.heavydutybranding.com/should-you-re-brand-your-business/a-1 Should you re-brand your business? Since re-branding can be risky, you shouldn't jump into it without answering some major questions first. Mon, 12 Oct 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/should-you-re-brand-your-business/a-1 branding thumbnail http://www.heavydutybranding.com/5-important-marketing-analytics-lessons-from-forbes-survey/a-1 Businesses that utilize data-driven and marketing analytics show the beneficial results of market leadership. Thu, 08 Oct 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/5-important-marketing-analytics-lessons-from-forbes-survey/a-1 MarketingData thumbnail http://www.heavydutybranding.com/b2b-strategic-marketing-identify-buyer-problems-and-create-content-that-addresses-them Of all the B2B marketing strategies that you've developed, identifying buyer problems should be at the core of those marketing efforts. Mon, 05 Oct 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/b2b-strategic-marketing-identify-buyer-problems-and-create-content-that-addresses-them ContentMarketing thumbnail http://www.heavydutybranding.com/b2b-social-media-marketing-the-best-places-to-prove-your-expertise How can you prove your expertise using social media? These social media platforms are four outlets to showcase your expertise. Thu, 01 Oct 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/b2b-social-media-marketing-the-best-places-to-prove-your-expertise digitalmarketing thumbnail http://www.heavydutybranding.com/creating-a-b2b-marketing-plan-that-targets-millennials Planning on creating a B2B marketing plan that targets millennials? Use these key tools to create a strategy that entices younger generations. Mon, 28 Sep 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/creating-a-b2b-marketing-plan-that-targets-millennials contentmarketing thumbnail http://www.heavydutybranding.com/blogging-an-online-marketing-workhorse-you-cant-afford-to-ignore Looking to improve your online strategy? Consider blog marketing, a form of content marketing that will help optimize your online visibility and relevance. Thu, 24 Sep 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/blogging-an-online-marketing-workhorse-you-cant-afford-to-ignore contentmarketing thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2015/7/20/5-twitter-marketing-strategies Want to know how to effectively use Twitter? These 5 Twitter marketing tips will help you get the most out of your social media marketing efforts. Mon, 21 Sep 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2015/7/20/5-twitter-marketing-strategies digitalmarketing thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2015/7/20/using-social-media-marketing-to-its-fullest-advantage Social media marketing may sound easy but there's so much more involved than creating Facebook and Twitter accounts and letting your followers do the rest. Thu, 17 Sep 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2015/7/20/using-social-media-marketing-to-its-fullest-advantage digitalmarketing thumbnail http://www.heavydutybranding.com/what-are-the-top-strategic-marketing-tactics-for-b2b-businesses-this-year What marketing methods are best to target B2B businesses? Take a look at these top strategic marketing tactics for guidance. Mon, 14 Sep 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/what-are-the-top-strategic-marketing-tactics-for-b2b-businesses-this-year contentmarketing thumbnail http://www.heavydutybranding.com/b2b-marketing-tactics-that-recognize-and-solve-buyer-problems/a-1 How do you create a relationship with leads and buyers in a B2B setting? Provide content marketing materials that solve buyer problems. Thu, 10 Sep 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/b2b-marketing-tactics-that-recognize-and-solve-buyer-problems/a-1 contentmarketing thumbnail http://www.heavydutybranding.com/b2b-user-experience-design-how-to-make-your-site-easy-to-use Want to create a powerful user-experience design for your B2B website? Clarify product specs, develop clean navigation, and eliminate forced content. Mon, 07 Sep 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/b2b-user-experience-design-how-to-make-your-site-easy-to-use digitalmarketing thumbnail http://www.heavydutybranding.com/generating-leads-through-a-landing-page-why-you-should-be-doing-it/a-1 Don't think you can be generating leads through a landing page? Think again. Thu, 03 Sep 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/generating-leads-through-a-landing-page-why-you-should-be-doing-it/a-1 LeadGeneration thumbnail http://www.heavydutybranding.com/social-media-marketing-catching-up-with-new-possibilities-of-facebook-ads What are the new developments in social media marketing? The new variations of Facebook ads could influence your digital marketing strategy. Mon, 31 Aug 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/social-media-marketing-catching-up-with-new-possibilities-of-facebook-ads digitalmarketing thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2015/7/13/what-good-manners-teach-us-about-lead-nurturing The art of good manners can teach us a lot about lead nurturing. If you approach lead nurturing the way you host guests at home, revelations promptly emerge. Thu, 27 Aug 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2015/7/13/what-good-manners-teach-us-about-lead-nurturing LeadNurturing thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2015/7/6/two-powerful-branding-principles-from-social-psychology By applying these two branding principles from social psychology, your branding efforts can be significantly more effective. Mon, 24 Aug 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2015/7/6/two-powerful-branding-principles-from-social-psychology branding thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2015/7/13/b2b-business-and-public-relations-linking-up-with-buyers-on-a-personal-level Proper public relations is essential for any company, especially with such wide access to social media. After all, social media itself is a form of public relations that allows businesses to connect with buyers on a particularly personal level. Thu, 20 Aug 2015 00:00:00 GMT http://www.heavydutybranding.com/strategic-marketing-resource/2015/7/13/b2b-business-and-public-relations-linking-up-with-buyers-on-a-personal-level LeadNurturing thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2015/7/21/how-to-create-an-effective-lead-scoring-model If scoring leads is so important, why are so few B2B businesses doing it? The key to nurturing leads is to create an effective lead scoring model. Mon, 17 Aug 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2015/7/21/how-to-create-an-effective-lead-scoring-model LeadNurturing thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2015/7/7/b2b-content-marketing-should-you-use-traditional-marketing-methods You should use a variety of marketing methods, including traditional marketing methods, in order to properly reach the greatest amount of people. Thu, 13 Aug 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2015/7/7/b2b-content-marketing-should-you-use-traditional-marketing-methods contentmarketing thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2015/7/13/industrial-marketing-how-to-create-compelling-content-for-uninteresting-products Have an uninteresting product that you aren't sure how to market? These industrial marketing tips will help you create compelling content to attract customers. Mon, 10 Aug 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2015/7/13/industrial-marketing-how-to-create-compelling-content-for-uninteresting-products ContentMarketing thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2015/6/26/b2b-online-marketing-why-videos-are-effective-in-the-b2b-industry Online marketing never fails in being effective for B2B businesses, despite many in the industry mixing it up with traditional marketing or other offline efforts. Despite online banner ads and focusing on SEO for search engine marketing, B2B businesses now turn to social media more often to connect with buyers on a more personal level. Part of this comes through the increasing use of video for use in virtually every online location. Thu, 06 Aug 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2015/6/26/b2b-online-marketing-why-videos-are-effective-in-the-b2b-industry digitalmarketing thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2015/6/19/bridging-the-gap-between-marketing-and-sales-with-lead-nurturing How can you go about bridging the gap between marketing and sales? With lead nurturing, you can generate more sales-qualified leads and customers. Mon, 03 Aug 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2015/6/19/bridging-the-gap-between-marketing-and-sales-with-lead-nurturing LeadNurturing thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2015/6/26/social-media-messaging-apps-4-points-brands-should-understand Exploring the use of social media messaging apps such as Snapchat, Line, WeChat and WhatsApp has allowed brands to successfully create niche markets. Thu, 30 Jul 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2015/6/26/social-media-messaging-apps-4-points-brands-should-understand digitalmarketing thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2015/6/26/3-innovative-tips-to-invigorate-your-social-media-marketing-campaign How do I improve a social media marketing campaign? These fresh tips will reinvigorate your campaign and capture the attention of your social audience. Mon, 27 Jul 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2015/6/26/3-innovative-tips-to-invigorate-your-social-media-marketing-campaign digitalmarketing thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2015/6/19/top-5-reasons-your-social-media-marketing-campaign-can-stall How do I guarantee the success of my social media marketing campaign? Make sure to check your campaign against these important tips and suggestions. Thu, 23 Jul 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2015/6/19/top-5-reasons-your-social-media-marketing-campaign-can-stall digitalmarketing thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2015/6/19/working-with-brand-advocates-on-your-b2b-content-marketing How do I create enough valuable content to market my B2B company? Consider working with brand advocates; they can create personalized content geared towards prospective customers. Mon, 20 Jul 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2015/6/19/working-with-brand-advocates-on-your-b2b-content-marketing contentmarketing thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2015/6/12/what-kind-of-lead-generation-content-should-you-create-for-successful-conversions What content should I use to generate leads? Here's how to create lead generation content that buyers will use in their research and decision processes. Thu, 16 Jul 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2015/6/12/what-kind-of-lead-generation-content-should-you-create-for-successful-conversions contentmarketing thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2015/6/12/b2b-digital-marketing-and-micro-targeting-buyers-for-more-personal-profiles How do I focus and personalize my digital marketing? Here's an intro to micro-targeting, which will segment your leads based on accurate buyer personas. Mon, 13 Jul 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2015/6/12/b2b-digital-marketing-and-micro-targeting-buyers-for-more-personal-profiles MarketingData thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2015/6/12/4-work-hacks-that-will-power-up-your-productivity How do I be more productive at work? Use these powerful prioritization tips and tech-driven short-cuts to enhance the productivity of your daily routine. Thu, 09 Jul 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2015/6/12/4-work-hacks-that-will-power-up-your-productivity WorkLife thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2015/5/22/increase-traffic-with-high-quality-content-marketing How do I attract buyers to my website? Check out this guide to high-quality content marketing, which will help increase traffic and generate sales. Mon, 06 Jul 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2015/5/22/increase-traffic-with-high-quality-content-marketing contentmarketing thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2015/6/4/five-reasons-your-company-needs-a-social-media-marketing-group Why do I need a social media marketing group? Key reasons include increased brand recognition, superior customer service, and better crisis management capabilities. Thu, 02 Jul 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2015/6/4/five-reasons-your-company-needs-a-social-media-marketing-group digitalmarketing thumbnail http://www.heavydutybranding.com/times-you-need-marketing-consulting At what point does a business need marketing consulting to increase leads and sales? Find out if your business could benefit from marketing consulting services today. Mon, 29 Jun 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/times-you-need-marketing-consulting contentmarketing thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2015/5/28/branding-and-transparency-why-showing-behind-the-scenes-attracts-customers Why is brand transparency important? Consumers now want to see more human interaction and personalization from companies than ever before. Thu, 25 Jun 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2015/5/28/branding-and-transparency-why-showing-behind-the-scenes-attracts-customers Branding thumbnail http://www.heavydutybranding.com/b2b-branding-creating-a-unified-message-online How do I streamline my brand across the entire online spectrum? Strengthen your B2B branding by pairing down social media accounts and focusing on brand promises. Mon, 22 Jun 2015 00:00:00 GMT http://www.heavydutybranding.com/b2b-branding-creating-a-unified-message-online branding thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2015/6/4/3-crucial-attitude-adjustments-for-better-user-experience-design What should I incorporate in my business website's UX design? Research user preferences, include emotion, and use testing to make improvements. Thu, 18 Jun 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2015/6/4/3-crucial-attitude-adjustments-for-better-user-experience-design contentmarketing thumbnail http://www.heavydutybranding.com/effective-digital-marketing-to-improve-your-business How do I create an effective digital marketing campaign for my business? Check out the social media, blogging, and internet advertising tips that will make your campaign work for you. Mon, 15 Jun 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/effective-digital-marketing-to-improve-your-business digitalmarketing thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2015/6/11/user-experience-design-placing-yourself-in-the-users-shoes Need to update your B2B website's user-experience design? Check out tips for organizing information, creating user personas, and using a minimalist format. Thu, 11 Jun 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2015/6/11/user-experience-design-placing-yourself-in-the-users-shoes contentmarketing thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2015/6/8/how-to-perform-and-leverage-a-competitor-analysis How should my business manage competition? Develop a thorough competitor analysis to meet your business objectives and succeed despite the competition. Mon, 08 Jun 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2015/6/8/how-to-perform-and-leverage-a-competitor-analysis strategicmarketing thumbnail http://www.heavydutybranding.com/b2b-marketing-for-2015-creating-content-that-answers-customer-questions B2B marketing is often overlooked because many businesses believe they don't need marketing. However, to another business who needs your products, how you market a product with content that answers their questions makes a big difference as to whether they choose you over a competitor. Thu, 04 Jun 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/b2b-marketing-for-2015-creating-content-that-answers-customer-questions ContentMarketing thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/b2b-lead-generation-guide-leads-contact-purchase What makes quality leads, and how do I generate them? Here are some best practices for the evolving process of engagement that is quality lead generation. Thu, 14 May 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/b2b-lead-generation-guide-leads-contact-purchase LeadGeneration thumbnail http://www.heavydutybranding.com/get-the-message-b2b-marketing-takes-on-mobile-messaging Wondering how your B2B company should use mobile messaging? Check out these best practices and timing tips to improve your mobile messaging platform. Wed, 06 May 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/get-the-message-b2b-marketing-takes-on-mobile-messaging MobileMarketing thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2015/4/6/how-to-boost-brand-equity-in-the-b2b-marketplace How do you build a strong brand? Check out these guidelines for boosting your brand equity and examples of brands that get it right. Mon, 27 Apr 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2015/4/6/how-to-boost-brand-equity-in-the-b2b-marketplace Branding thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2015/4/6/3-B2B-sales-metrics-you-need-to-know-before-your-next-meeting Which sales metrics are most important? Explore this analysis of ROT and Lifetime Profitability to prioritize prospects and exceed quotas. Tue, 07 Apr 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2015/4/6/3-B2B-sales-metrics-you-need-to-know-before-your-next-meeting sales,marketing thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2015/2/24/webinars-lead-generation-how-to If your company is pouring money into social media, online videos and other marketing ploys to generate leads, we recommend webinars as an effective way to target and engage B2B prospects. Tue, 24 Feb 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2015/2/24/webinars-lead-generation-how-to LeadGeneration thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2015/2/19/how-to-increase-b2b-sales-with-content-marketing Want to boost B2B sales? By using a smart content marketing campaign, you can move customers from brand awareness to increased leads, conversions and sales. Thu, 19 Feb 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2015/2/19/how-to-increase-b2b-sales-with-content-marketing contentmarketing thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2015/2/16/brand-tips-from-blackberry-why-youll-want-to-listen-up-in-2015 BlackBerry, once a leading cell phone manufacturer, couldn't even sell itself off last year. No one was interested in buying the dying brand, but as desperation leads to innovation, times have certainly changed. Mon, 16 Feb 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2015/2/16/brand-tips-from-blackberry-why-youll-want-to-listen-up-in-2015 Branding thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2015/2/3/why-isnt-the-sales-team-evaluating-the-marketing-team-and-vice-versa Although sales and marketing teams often work side-by-side, your business would benefit from merging marketing and sales into a power-duo. Thu, 05 Feb 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2015/2/3/why-isnt-the-sales-team-evaluating-the-marketing-team-and-vice-versa sales,marketing thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2015/1/7/what-do-you-stand-for-communicate-company-values How can you retain and nurture relationships with clients? By learning how to communicate company values with your customers and clients. Thu, 08 Jan 2015 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2015/1/7/what-do-you-stand-for-communicate-company-values WorkLife thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2014/12/18/how-to-measure-social-media-marketing-roi Why should you focus on your social media marketing ROI? A good ROI can show you which social media sites are best at reaching your B2B clients. Thu, 18 Dec 2014 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2014/12/18/how-to-measure-social-media-marketing-roi digitalmarketing thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2014/12/11/creating-a-customized-experience-in-your-marketing Did you know that 70% of consumers prefer content tailored to their needs? That's why creating a customized user experience is crucial to your success. Thu, 11 Dec 2014 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2014/12/11/creating-a-customized-experience-in-your-marketing contentmarketing thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2014/12/4/its-time-to-invest-in-multiple-social-media-platforms Are multiple social media platforms really worth the investment? Research says yes, and it's more important now than ever to master the various platforms. Thu, 04 Dec 2014 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2014/12/4/its-time-to-invest-in-multiple-social-media-platforms digitalmarketing thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2014/11/17/5-ways-to-use-tablets-to-help-your-b2b-sales-at-trade-shows Looking for a way to streamline prospective client's information? Considering using tablets to help your B2B sales and make data collection more efficient. Mon, 17 Nov 2014 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2014/11/17/5-ways-to-use-tablets-to-help-your-b2b-sales-at-trade-shows Digital thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2014/11/5/5-ways-to-re-purpose-white-paper-content-for-multi-channel-b2b-marketing In 2013, content marketing spending increased to $44 billion. Today, many B2B marketers sink their money into content without using it to its fullest potential. Check out these five ways to get the most out of your already-published content. Wed, 05 Nov 2014 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2014/11/5/5-ways-to-re-purpose-white-paper-content-for-multi-channel-b2b-marketing ContentMarketing thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2014/10/30/4-essential-reasons-to-sell-online Why should your B2B business sell online? Check out these reasons to sell online and how beneficial e-commerce can be in optimizing efficiency. Thu, 30 Oct 2014 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2014/10/30/4-essential-reasons-to-sell-online ECommerce thumbnail http://www.heavydutybranding.com/increasing-leads-through-mobile-apps Building your business and increasing sales means generating more qualified leads. To do that, go where your B2B customers are- their mobile devices Thu, 23 Oct 2014 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/increasing-leads-through-mobile-apps LeadGeneration thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2014/10/8/how-to-improve-seo-with-social-media By treating SEO and social media as one strategy, you can rank higher in search engines. Follow these tips on how to improve SEO with social media. Thu, 16 Oct 2014 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2014/10/8/how-to-improve-seo-with-social-media SEO thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2014/10/1/how-to-create-a-trade-show-video-that-gets-noticed How can you make the most of your trade show exhibit? A professional-quality trade show video can help you stand out and achieve your business goals. Thu, 02 Oct 2014 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2014/10/1/how-to-create-a-trade-show-video-that-gets-noticed Digital thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2014/9/24/leveraging-social-media-for-your-business Leveraging social media for your business will supercharge your online marketing- so start posting and watch the leads start rolling in. Wed, 24 Sep 2014 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2014/9/24/leveraging-social-media-for-your-business digitalmarketing thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2014/9/12/the-importance-of-market-segmentation-in-the-b2b-industry When your B2B entity is able to identify the importance of market segmentation, you will increase your customer base as well as your sales. Thu, 18 Sep 2014 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2014/9/12/the-importance-of-market-segmentation-in-the-b2b-industry contentmarketing thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2014/9/10/keep-them-coming-back-for-more-5-tips-to-boost-ecommerce-customer-retention How do I maintain a positive ecommerce customer retention rate? These strategies are key to nurturing established relationships with your customers. Thu, 11 Sep 2014 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2014/9/10/keep-them-coming-back-for-more-5-tips-to-boost-ecommerce-customer-retention Ecommerce thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2014/9/5/creating-a-positive-customer-experience-with-your-brand Your brand is the sum of the experiences your customers remember. Your goal should be the clear: creating a positive customer experience with your brand. Fri, 05 Sep 2014 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2014/9/5/creating-a-positive-customer-experience-with-your-brand Branding thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2014/8/27/how-can-b2b-marketers-effectivey-use-social-media How can b2b marketers effectively use social media? Use our simple guidelines to boost business and join the social media conversation. Thu, 28 Aug 2014 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2014/8/27/how-can-b2b-marketers-effectivey-use-social-media digitalmarketing thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2014/8/20/why-linkedin-marketing-is-critical-to-your-business Are you struggling to attract customers? If so, it's time to use LinkedIn marketing to boost business and drive sales. Thu, 21 Aug 2014 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2014/8/20/why-linkedin-marketing-is-critical-to-your-business digitalmarketing thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2014/8/6/how-to-bridge-the-gap-between-marketing-and-sales One of the chief issues arising between marketing and sales departments is the struggle to judge, value and attribute both the quality and quantity of leads. When things are good, marketing and sales departments will tout accomplishments and sing praises, but when closing rates and revenue growth stagnate or decline the gap between marketing and sales becomes apparent. Thu, 14 Aug 2014 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2014/8/6/how-to-bridge-the-gap-between-marketing-and-sales sales,marketing thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2014/7/22/navigating-budget-cuts Budget cuts are never welcome. Hearing “we’re cutting our budget” can appear to be an encroaching disaster for a marketing department and their hired agency. Wed, 23 Jul 2014 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2014/7/22/navigating-budget-cuts WorkLife thumbnail http://www.heavydutybranding.com/9-linkedin-profile-tips Does your LinkedIn profile need minor edits or a major revamp? These 9 LinkedIn profile tips will help you achieve a profile guaranteed to impress. Thu, 03 Jul 2014 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/9-linkedin-profile-tips socialmedia thumbnail http://www.heavydutybranding.com/strategic-marketing-resource/2013/8/21/keys-to-customer-satisfaction When the economy stinks, you shouldn't blow your marketing budget on unprofitable programs. Focus your resources your existing customer satisfaction. Mon, 12 May 2014 00:00:00 GMT mark@heavydutybranding.com (Mark Baker) http://www.heavydutybranding.com/strategic-marketing-resource/2013/8/21/keys-to-customer-satisfaction LeadNurturing thumbnail