10 Awesome B2B Marketing Resources

An effective B2B marketer must have three important qualities: he must be a great storyteller, he must be well-versed in B2B marketing strategies, and he must be savvy about what tools and tactics he can use for gathering useful data.

Masters of B2B marketing know what they need to do to increase sales. They have a thorough understanding of sales processes, how to optimize lead flow, and the ability to empower a sales team to quickly close big deals.

With this said, it's no surprise that there are so many blogs and websites dedicated to providing marketers with those strategic insights. Digital marketers scour these websites because they have to. The problem is that the information overload is real.

The large volume of available marketing resources makes it incredibly difficult and tedious to find the resources that give real value. Lucky for you, we've put together a comprehensive list of 10 awesome B2B marketing blogs, with a small focus on enabling sales:

1. KNOWLEDGE TREE

Knowledge Tree's blog is a must read for full-funnel marketers, and the site's primary focus is on the intersection of marketing and sales. If you visit this blog, be prepared for insights on sales enablement, sales training, content marketing, predictive analytics, and much more.

2. THE SAVO SALES ENABLEMENT BLOG

SAVO is a sales-enablement company that provides a fantastic blog filled with rich posts that focus mainly on how to use content to enable sales. Other topics include content marketing ROI and empowering potential customers through the buying process. This blog is perfect for B2B marketers looking for ideas on using content to drive sales.

3. DAILY B2B SALES & MARKETING INSIGHTS

This blog belongs to Matt Heinz from Heinz Marketing, who has over 15 years of marketing experience. His expertise is backed up by the fact that he has delivered measurable results for Microsoft and the Seattle Mariners. Within his blog, Matt reveals a wide range of strategies and tactics than can improve the effectiveness of any B2B marketer.

4. PIPELINE MARKETING BLOG

Bizible’s marketing blog is filled with incredibly helpful B2B marketing information, like tips on lead generation, content marketing, and sales enablement. This is a must-read blog for any B2B marketers seeking new ways to push growth through the pipeline process.

5. CHIEF MARTEC

There are very few people in this world who understand the merge of marketing and technology better than Scott Brinker from Chief Martec. This blog provides actionable insight into how technology is molding marketing strategies, and shaping marketing management and engagement. For a quick example of the type of content that Chief Martec’s blog gives readers, take a look at Scott's honest thoughts on agile marketing.

6. SALES ENABLEMENT PERSPECTIVES

As the successful research director of CSO Insights, Tamara Schenk is considered one of the B2B industry's thought leaders on the topic of sales enablement. But sales aren't all that Tamara discusses in her blog: she also covers lead management, sales-enablement technology, and how to align sales with marketing strategies.

7. THE SALESFORCE BLOG

Over the past several years, Salesforce has made it obvious they intend to be the go-to software provider for B2B marketers. This assumption is based on their acquiring several smaller-platform companies, such as Buddy Media, Radian6, Exact Target, and others. Salesforce’s blog contains guest contributions from top B2B marketing leaders on a regular basis.

8. B2B MARKETING INSIDER

B2B Marketing Insider is run by thought leader Michael Brenner, who currently sits as the vice president for global marketing at SAP. Before this, he worked alongside top companies while at Nielsen. This blog puts a focus on global tactics and emerging trends in content marketing, social media, sales, mobile marketing, and plenty more. Brenner's blog is especially helpful to content marketers since he truly understands B2B like few others.

9. THE WORDSTREAM BLOG

This blog is the go-to resource for reading about thought leadership and the constant changes in search engine marketing. The Wordstream blog covers how to target the perfect keywords, create more-effective landing pages, how to drive leads using inbound marketing tactics, and much more.

10. THE KAPOST BLOG: CONTENT MARKETEER

Kapost’s blogs on content marketing are some of the most insightful on the web. Even though Kapost doesn't cater just to a B2B audience, their blog regularly features posts from heralded marketing professionals, like executives and top business visionaries. Check out some of their awesome posts on content marketing.

Add these blogs to your regular reading list to gain insights about what's changing in B2B marketing. They interesting, well written, and coming from the industry leaders who will help you empower your sales team and streamline your process.