Blog Post

Using Effective Digital Marketing To Improve Your Business

  • By Mark Baker
  • 15 Jun, 2015

We're living in the digital age. A surprising number of people have easy access to technology: smart phones, tablets, personal computers, televisions that are hooked up to the internet, and dozens of other personal electronic devices fill the waking hours of a large portion of contemporary society. That means that digital marketing is one of the best ways to reach a large number of potential customers.

But you can't just rely on one channel for an effective digital marketing strategy. Instead, the only way that you'll take your marketing to the next level is by utilizing multiple channels and by carefully managing the information that your customer base receives. Here are the most important channels on which you should concentrate your efforts.

SOCIAL MEDIA

Social media offers one of the broadest marketing reaches and represents one of the easiest ways to connect with customers. By connecting with your customers via social media, you have the opportunity not only to share the information you want them to know, but also to interact with them. This is an important step in the customer-retention process. Many customers who won't stay on hold long enough to talk to a customer service representative about a negative experience with your company will take the time to visit a Facebook page and issue a review or leave a complaint.

How you handle that interaction will say a lot to your customers--not only to the one who made the complaint, but to the others who see it. Ignoring a complaint or deleting it, leaving only positive comments visible on your social media accounts, creates the impression that you don't take complaints seriously. On the other hand, seriously addressing the problem and sharing the steps that you've taken will show customers that you're serious about making sure that they have a positive experience with your business.

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BLOGGING

While blogging often seems to be the realm of people who are committed to sharing recipes, discussing their families, or musing about the meaning of life, it's actually a valuable marketing tool for many businesses. When people set out to find information about a new brand or business, they often take to the internet before doing any in-person research.

What they find in their search will tell them a great deal about the company in question, so a competently written blog can help your company in a number of ways. First, it gives your customers access to information about your company as a whole. They're able to discover the tone you take with the people you work with, events that are happening within your company and promotions that you're running.

Second, it establishes you as an expert in your field. If you manage a blog that stays up-to-date on the latest trends and issues in your field, readers will see you addressing an important part of the conversation happening in your industry. This establishes you as a thought leader, and that makes your customers feel confident about choosing you.

Finally, maintaining a blog keeps you at the top of many search engines, so when customers start looking for a company like yours in the geographic area you call home, they're quickly directed to your page.

INTERNET ADVERTISEMENTS

There are a number of ways to construct advertisements so they don't interfere with the content that your potential customers are really trying to see. Using an advertising firm that is familiar with all the methods for taking advantage of those potential ads will allow you to develop a marketing campaign that will reach the people who should see your ads. You don't need to market a pediatric dentist to a single twenty-year-old with no children, but a woman with a houseful of kids might just be delighted to see that ad for a pediatric dentist pop up on one of her favorite websites.

By utilizing the digital marketing techniques above, you can start to develop a robust digital marketing campaign that reaches your customers effectively and efficiently. Ready to get started? Contact us to see how we can help.

Mark Baker

Mark Baker is a natural artist. Since starting his first business hand painting graphics onto vehicles in high school, Mark gained experience in the entertainment, sports, and retail industries before founding this company in 1993. Honest and pragmatic, Mark knows that anything can be accomplished with a great communication plan and creative thinking. 

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