Live Streaming Services Are The Future of B2B Content Marketing

Though you might not expect it, traditional approaches to content actually work very well with more progressive styles in B2B content marketing. For example, marketers are now using both written blogs and interactive video features to capture the attention of prospective buyers. Furthermore, immediacy has recently taken a central role in B2B marketing because of its ability to drive the purchase decision process forward.

Live-streaming services are easily accessible and are producing results for companies that have taken advantage of the immediacy factor. You've possibly heard of live video apps called Periscope, Meerkat, and even Blab.im. These apps give you a near one-touch approach to capturing and sharing a live event with all of your followers or anyone interacting with you on social media.

Even the B2B News Network recently wrote a piece discussing what these live streaming apps could do to help B2B marketing. The question at hand is a big one: is there a way to use these apps to generate immediacy and make your products more appealing to buyers?

CAPTURING YOUR OWN LIVE CONFERENCE

Holding a live event is an exciting way for a B2B company to capture buyers who are still on the fence about converting. If you already have leads as followers on Twitter, apps like Periscope and Meerkat automatically alert those people when you have a live-streaming event underway.

What makes these apps even more appealing is that they don't cost anything to use. All you need is a camera or a smartphone. At a live conference, you can stream only the parts you know would be of the most interest to your buyers. Do some research on what your past buyers want to see so you can target certain live segments of the event on your Twitter feed.

Be sure to tweet the times you'll go live in advance so your followers can fit it into their schedules. The great thing is that most streaming apps work well for viewing on mobile devices.

Keep in mind that apps like Blab.im are appealing because you can feature up to four people at once in a series of squares. It's an effective way to showcase your staff's expertise all at the same time.

STREAMING A LIVE TRADE SHOW

Buyers want information as quickly as possible before they buy from you. Live-streaming apps work well in places like trade shows where you can demonstrate your products during specific times of the day. With most streaming apps going live with one press of an icon, you don't need to hire a professional camera operator to stream a product demonstration.

Divide up your product demos during the day so your prospective buyers can tune in to the product they want to see. Be aware that video quality could fluctuate since you are live streaming. Nevertheless, it's a live and immediate way for your audience to feel as if they're witnessing a real-time demo of how your products solve a particular problem.

Even community events you sponsor are easy to capture with these streaming apps. It's also a perfect way to showcase your brand at strategic times of the day, especially if your company is only one of many featured at a B2B business event.