5 Ways To Use Tablets To Help Your B2B Sales at Trade Shows

Trade shows are some of the best opportunities we have to make connections with potential clients, vendors, and other companies in our sector. We want to make the most efficient use of our time at a trade show and lugging around a lot of sales sheets and point of sale equipment has become a frustrating endeavor that has the potential to impact our bottom line. Consider using tablets to help your B2B sales at trade shows.

Here are a few of the key tablet-inspired changes.

1. DIGITIZING MARKETING MATERIALS

Instead of setting up large displays for video presentations, printing brochures everywhere, and putting up a distracting and cluttered booth to get our point across, tablets facilitate the condensing of information. Our sales people have interactive marketing materials, data sheets, videos, and everything else they need on the tablet. It all helps make it easier to create a more welcoming and comfortable booth environment for visitors.

2. PAYMENT PROCESSING ON THE SPOT

Mobile payment processing and kiosk apps replaces the bulky POS equipment that normally made its home in a booth. We’ve found this frees up plenty of space and cuts down on the amount of set up and tear down time the booth requires. This gives us more time to focus on selling, lead generation, and making the most out of our trade show opportunities.

3. LEAD GENERATION

When we catch the attention of a potential client, we want to get them in the sales funnel as quickly as possible. Tablets help us capture accurate lead generation by providing apps to capture the data, as well as a handy input device for the potential client. This certainly beats trying to read it off of a paper sign up sheet. Tablets work with several forms of input, from touch screen to Bluetooth keyboard. It’s best to keep a few options available so potential clients use the ones they’re most familiar with. We make it as easy as possible to encourage sign ups.

4. DYNAMIC SALES MATERIALS

Our sales people no longer need to worry about last minute changes to the marketing materials and data sheets if a new product has some last minute alterations. Sales material updates can be sent to the tablet and updated throughout the trade show. This benefit is especially useful for changing material based on client conversion and feedback.

5. QUICK CRM INPUT

We don’t want to go through the step of exporting all of our captured lead data, business cards, and other information to a customer relationship management application. Using integrated solutions with the tablet helps make this part of the process significantly easier, creating a more efficient workflow overall. We can scan in the business cards using the tablet’s camera and run an app with OCR to pull all the contact data from the card without user input.

Tablets transform the trade show floor, from creating more pleasing and welcoming booth layouts to streamlining the entire sales process. If you find yourself having issues making the conversations your product deserves on the trade show floor, tablet usage helps turn the tables in a variety of areas. As mobile devices gain more penetration, it may end up being an oddity to be one of the few booths without tablet technology. By implementing them now, you’re future-proofing your trade show processes and setting yourself up for more conversions and sales.