3 Innovative Tips To Invigorate Your Social Media Marketing Campaign

Social media marketing is getting the attention that it deserves as the new frontier in business marketing. Brands are discovering that social media marketing campaigns yield optimum results in reaching new audiences globally.

If your company is new to the social media marketing arena, or if you feel your present social media marketing campaign could use a shot of marketing adrenaline, here are three innovative tips to invigorate your media marketing strategy:

1. TRY SLIDESHARE.

If I asked you to name social media platforms, chances are you would quickly name Facebook, Twitter, and Pinterest, but you probably wouldn't think of SlideShare. If you've never heard of it, now is the time to make your first splash on this (not for long) little-known platform.

On SlideShare, small businesses with interests ranging from heath and medicine, art, technology, data services, education, marketing, and retail sales can upload and share presentations with a global audience. If your presentation is featured on the website’s homepage or embedded on other websites, the content can quickly garner tens of thousands of hits.

Create a presentation for your brand, upload it to Slideshare, and watch it organically generate views, downloads, and shares to other platforms.

2. GET ON THE INFLUENCER MARKETING TRAIN.

Some social media strategies require a heavy investment in the initial buildup of a fanbase and followers (read: loyal customers) list. This is certainly a time-tested and reliable way to do things, but influencer marketing is a new way to play the game.

According to Tessa Wegert, business reporter for Click Z:

"An influencer outreach program is quickly becoming indispensable to the modern digital marketing strategy. Influencers are more valuable to brands now than they’ve ever been for their ability to deliver on social chatter, earned media, and action."

The primary tools used in influencer marketing are:

• Sponsored blog posts
• Social syndication and branded content distribution
• Influencers and influential content

Each of these tools use rich media content, and targeted influencers will use as many tools as are available to them.

With social networks increasingly being used to amplify the effects of sponsored content, the big companies are jumping into this with both feet. Disney was the first to do it, and now Nike and Apple have followed suit. What if your company doesn't have millions to pay Paris Hilton and the biggest NFL stars to give a nod to your brand?

It is important to note the entire idea of celebrity has changed. It no longer only applies to the most glamorous of movie stars. Today's celebrities are YouTube stars and viral video makers, reality TV show personalities, and Twitter sensations.

Remember, the key factor in influencer marketing is not the celebrities' face recognition factor to the average Joe, but how committed their followers are to follow the direction in which their celebrity points.

3. TWITTER'S 140 CHARACTER LIMIT DOES NOT HAVE TO LIMIT YOU.

Twitter allows you to use only 140 characters per tweet, but a picture can literally deliver 1,000 words. While others are posting multiple, awkward tweets in piecemeal fashion, you can simply take a screenshot of a quote or text you want to reference and let that do the work for you.

The image itself will be a welcome change of pace for your followers. Besides, they may not notice or bother to reconstruct the five different copy-and-paste tweets you sent out. Twitter users do not want to work that hard to consume their content.

Video can also be posted on Twitter just as easily. Go ahead and speak your 1,000 words directly. Get creative and use different types of media to get around Twitter’s 140 character limit, which will allow you to share more in-depth messages with more content for your followers.