Blog Post

5 Reasons Your Company Needs A Social Media Marketing Group

  • By Mark Baker
  • 02 Jul, 2015

Social media marketing is one of the fastest and farthest-reaching branding and marketing tools that you can use today. However, if this seemingly simple marketing campaign is mishandled, it has the potential to backfire and cause harm to your business' reputation.

That said, it is a valuable tool that should play a major role in every comprehensive business plan. Here are five reasons your business needs a social media marketing group:

1. BRAND RECOGNITION

Building and maintaining a brand through social media requires much more than just gathering a large audience. After you have your audience's attention, someone must then interact with them in a meaningful way.

A marketing group will be able to skim that audience, identify those most interested in your service or product, encourage interactions through a variety of media platforms, and provide each customer (or potential customer) with an individual and personally enjoyable experience.

You certainly want to avoid spending valuable hours developing a social presence just to find that almost no one is being exposed to it. A healthy social media campaign will create a positive and active community around your brand, which in turn will create loyal customers.

Social media success will only come through constant engagement. Most of the time, active media platforms will create followers organically, but as a business owner or manager, you will not have the time to consistently create new content, respond to followers promptly, or keep up to date on media trends—especially when they change almost daily. That's exactly what a social media marketing group will do for you.

2. ADVANTAGE OVER THE COMPETITION

Despite its increasing popularity over the past few years, social media marketing is a model that many businesses have been slow to adopt or have thoughtlessly implemented in rudimentary and ineffective ways.

In hiring a savvy marketing group, you will gain an extra competitive edge, capitalize on audience numbers that your competitors do not know exist, and be well on your way to becoming the number-one brand in your niche.

Additionally, since Google now utilizes social media ranking factors, a well-exposed brand on Facebook, Twitter, YouTube, and other social media sites may boost your all-important search ranking, further giving you an advantage over the competition.

3. CUSTOMER SERVICE

One of the reasons why customers connect to brands through social media is because it's easier to use and it feels more personal than email. One of the reasons for this is that the replies over social platforms tend to be much faster. A company that takes social media seriously must have competent representatives available to reply to comments or questions from customers as quickly as possible.

4. CRISIS MANAGEMENT

Receiving bad reviews or negative comments on social media is every business' nightmare. Some have been reluctant to engage in social media because of this possibility. However, the best solution to that circumstance is not to avoid it at all costs, but rather ensure that there is a professional available to deal with it quickly and tactfully.

5. IT REQUIRES HARD WORK

Managing the various social media platforms in an efficient and successful way requires a set of skills that you may not possess and time that you probably cannot devote.

A company which has a single employee managing its social media presence whenever they find time in between their regular job responsibilities is a recipe for disaster. If there is no consistency in the task, it may even be better not to have a social media presence at all.

As new applications are created and trends change, a team with proper training and relevant experience will ensure your business is optimizing the amazing marketing tool of social media.

Please contact us if you would like to know more about social media marketing and how to realize its full potential for your business.

Mark Baker

Mark Baker is a natural artist. Since starting his first business hand painting graphics onto vehicles in high school, Mark gained experience in the entertainment, sports, and retail industries before founding this company in 1993. Honest and pragmatic, Mark knows that anything can be accomplished with a great communication plan and creative thinking. 

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