3 Fresh Ways to Showcase Your Products Online

Effectively conveying how your products solve problems is arguably the core of B2B marketing today. Unfortunately, many B2B businesses still think that their products’ benefits are self-explanatory, and that they don’t need to demonstrate how their products are superior to other options available on the market. However, you can and should showcase your B2B products online—both on your website and through social media.

In fact, when you look more carefully into the details of what makes your product unique and of quality, you may find enough material to cover marketing content for months. Take a look at these fresh marketing methods for ideas on how to present your product in a way that highlights its features and differentiates it from the competition:

1. EXPLAIN YOUR PRODUCT IN A VIDEO

While demonstration videos are a great way to show how your products solve problems, some of your products may not have tangibly apparent features. In this case, an explanation video of your product is a great stand-in for or supplement to a demonstration video. Use this platform to explain essential features, show the production process, and highlight some of the more subtle benefits that could be overlooked.

The best way to approach these type of videos is to break them up into shorter segments so that each one runs only a few minutes. Organize them into categories so that buyers can view the parts about which they care the most. With each segment, you are turning the old whitepaper idea on its ear and providing a visual and entertaining way to showcase products.

2. PROVIDE DOWNLOADABLE PRODUCT SHEETS

A good alternative to explanation videos is an easily downloadable product sheet. This represents a hybrid between an infographic and a whitepaper (or e-book), giving potential buyers a more tangible means of obtaining product information. Do not underestimate the power of a buyer holding a brochure-like item that showcases your product in vivid color. A summary sheet containing the vital information about a product will impress any prospective buyer.

3. OFFER TIP SHEETS AND FAQS

As with a product sheet, a downloadable tip or FAQ sheet can also prove extremely valuable. You can use these to generate leads as well, since they tend to focus more on solving business problems. These sheets address problems head-on and explain how your products can be integrated into current strategies and product mixes to make every business owner's life easier.

Don’t run the risk of your B2B businesses blending in with competitors who make similar products. Think about how to differentiate your products from what other B2B manufacturers produce and sell, no matter how slight those differences may be. Your product could have various functions, materials, or other details that set it further apart from competitors than you may think. Don’t be afraid to showcase what sets your product apart by using demonstration and explanation videos, attention-grabbing product sheets, and downloadable tip sheets.