CASE STUDIES

Growth Driven Design for Under One Roof 

For almost 20 years, Under One Roof has been a preferred provider of trade show flooring and other event services for companies across the country. Because of its strategic industry focus and expert customer service, this small, minority-owned business has been able to grow and thrive despite limited leverage of its online presence. During the spring of 2016, the company reached out to HeavyDuty Branding for help, specifically looking for a website redesign strategy that could help increase lead generation.

Defining a Strategic Marketing Plan

Working in the industrial B2B space for over 25 years, HeavyDuty Branding has helped hundreds of brands deliver a range of different products and services. But for as many differences that exist between the companies we serve, we have found one clear commonality; there is a divide between the sales and marketing departments for many manufacturers, distributors and service providers, and many lack a clear strategy and tactical plan to go to market effectively.

Rebranding Control Southern

The rapid growth of Control Southern caused the organization to experience a drastic change in the culture and many new employees needed ways to become familiar with the operations, the complete product and service offerings, and even the Control Southern brand itself. With its marching orders in place, HeavyDuty Branding set out to rebrand the company from the inside out.

Launch Innovation In Two Distinct Verticals

Georgia-Pacific had created innovative, new FLAX Cloths as a 100%-natural solution within the wiper category under its Brawny® industrial and foodservice brands. After Georgia-Pacific tested the product under a different name in the market, HeavyDuty Branding was tapped to produce a full marketing plan and help launch FLAX Cloths within two very distinct verticals: industrial and foodservice.

How Building a Brand Builds Business

General Cable, a Fortune 500 company and one of the largest wire and cable manufacturers in the world, introduced the first “metal clad” aluminum alloy feeder cable of its kind. To promote the innovative advantages of this first-to-market product, General Cable called in HeavyDuty Branding to partner with their marketing team in building awareness for STABILOY® Brand MC Cable.

Trade Show Booth Design Upgrade

Avure Technologies, the leader in high-pressure technology, was ready to unveil the latest in its series of high-pressure food processing systems, the 525L. This new model features the smallest footprint of their line, along with a 90% increase in output over its predecessors—so yes, it truly is a game-changer!

Trade Show Campaign

General Cable (G.C.), a worldwide leader in wire and cable manufacturing, wanted to ensure that their participation in an upcoming trade show resulted in a measurable ROI. The show was to exclusively feature their STABILOY® Brand range of products, and G.C. wanted to increase traffic to their booth, set the stage for meaningful engagement with clients and prospects, and ensure bankable results with leads cultivated from the show. 

SouthStar Energy Website Redesign

SouthStar Energy Services serves over half a million residential, business and large industrial customers in numerous retail energy markets across the United States. They operate a service network encompassing approximately 20 interstate natural gas pipelines and successfully manage more than 8 million customer interactions each year. In addition to providing natural gas to homes, they offer transportation and supply services, pricing and contract options, and asset management services. Many people are familiar with their family companies, such as Georgia Natural Gas, Florida Natural Gas, and Piedmont Energy, but few people understand the relationship between SouthStar and these divisions.

Creating a Safety Brand for the Bennett International Group

Located just south of Atlanta in McDonough, Georgia, Bennett International Group, LLC is a leader in the world of innovative logistics for transportation services. They employ a unique owner-operator business model for their drivers, distinguishing them from the competition. After working with HeavyDuty Branding in the past, the marketing team at Bennett International Group presented our team with a particularly challenging branding project. 

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