Avure’s Director of Marketing, Tim Hunter, contacted Exhibits South, the premier exhibit manufacturer located in Atlanta. He requested to rent an exhibit for the Pack Expo. However, being a rental, the structure could only be altered minimally.
Exhibits South had worked with HeavyDuty Branding on many similar projects and knew we had the creative juices to take complex, industrial products and present them in clever and engaging ways and formats. Therefore, they connected Tim with Mark Baker, Creative Strategist and HeavyDuty Branding’s Principal.
At HeavyDuty Branding, we’ve produced a great many trade show exhibits of all shapes and sizes, and according to all sorts of budgets. The challenge with this project, however, was time. We only had two months until the event. That may seem like an eternity, but one month was automatically depleted by the actual building, shipping and set-up of the exhibit at the show. That left just four weeks for strategy, concept and layout.